MEDIA RELEASE
The much loved SA Cheese Festival has been honoured with the prestigious Best Exhibition of the Year Award for Southern Africa by the Exhibition & Event Association of Southern Africa (EXSA) in the Trade and Consumer category for exhibitions larger than 12 000m². The Cheese Festival had to compete against exhibitions such as the well-known Decorex, Johannesburg and Homemakers Fair.
EXSA participants were judged in eight different categories according to a stringent scoring system which rated issues such as visitor experience and the size of the exhibition. The aim of the awards is to promote the impact of the exhibition medium with consumers and exhibitors and to create awareness for the importance of service excellence within this industry.
“The achievement is especially noteworthy due to the fact that Agri-Expo is an agricultural society which aims to promote agricultural, including the dairy industry,” says Johan Ehlers, Chief Executive Officer of Agri-Expo. “Part of the success of the Festival is that we’ve remained true to our theme and focus. Visitors will be able to judge for themselves at the 2008 SA Cheese Festival which will be held from 25-28 April.”
Note to Editors: Agri-Expo is an agricultural and related organisation that has been promoting the image of agriculture in the Western Cape since 1831. For further information pls visit www.agriexpo.co.za or www.cheesefestival.co.za
Issued by
Marlene Truter Communications
Contact: Marlene Truter
Tel 021 424 8190/083 294 6060
marlene@marlenetruter.co.za
On behalf of
Agri-Expo
Contact: Mariana Rabie
Tel (021) 975 4440 / 082 871 1114
mariana@agriexpo.co.za
Shows & Expos
